Positive choice - our path to a positive future

Fröhliche Frau im Pullover streckt Arme zum blauen Himmel, lächelt glücklich.

We love fashion. With this passion comes a great responsibility: every garment has an impact on the world. It is made by people, consumes resources, and must ultimately be disposed of. With our "positive choice" strategy, we as a company make targeted decisions to continuously reduce these impacts. On the following pages, we show you how we aim to achieve these goals measurably.

Materials & Design

Climate & Environment

Transparency & Circularity

Responsibility within the company

The further development and monitoring of our strategy take place in the Corporate Responsibility & Procurement division under the leadership of Stefanie Sumfleth. The Corporate Responsibility (CR) team defines the strategic guidelines. Implementation takes place in all areas – from product development and logistics to marketing. In short: everyone involved in providing the products from raw material to wardrobe.

Responsibility for our CR topics is anchored in the Executive Board with Carolin Klar. A CR Board ensures close alignment with the Otto Group and the overarching Otto Group strategy. Ultimately, everything comes together at the Executive Board of the Otto Group. You can read transparently about how we measure our goals and the progress we are making in the annual Otto Group Annual Report.

Memberships

Achieving more together

Real change in the fashion industry can only succeed as a team. That is why we actively engage with partners from the textile industry, civil society, and science to work on future solutions for the challenges of our industry.